Which athlete's endorsement deal with Nike created the first billion-dollar athlete brand and revolutionized the concept of celebrity product lines?

Celebrity endorsements can transform product success overnight. When famous people align with brands, both parties benefit—but some partnerships have been particularly groundbreaking. This trivia question explores one of the most revolutionary celebrity endorsement deals that fundamentally changed how companies approach famous partnerships and demonstrated the massive potential return on investment from the right celebrity connection.

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Michael Jordan with Air Jordan
Serena Williams with Nike Court
LeBron James with Nike LeBron
Tiger Woods with Nike Golf