Which innovative brand storytelling campaign helped revive independent bookstores by creating the 'Indies First' movement where authors work as guest booksellers for a day?

Independent bookstores have been making remarkable comebacks against online retail giants through innovative brand storytelling. These establishments have transformed from mere book retailers into cultural hubs with unique identities and community connections. This trivia tests your knowledge about one of the most successful brand storytelling strategies in the literary retail space that helped revitalize the independent bookstore scene.

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The American Booksellers Association's 'IndieBound' program
Sherman Alexie's nationwide initiative launched in 2013
Amazon's 'Brick & Mortar' partnership program
Barnes & Noble's 'Local Author Spotlight' campaign