Which celebrity completely redesigned their personal logo in 2016 to create a minimalist monogram that became the foundation for their billion-dollar retail empire?

In the competitive world of retail, celebrity endorsements and personal brands have become powerful marketing tools. Many famous personalities have developed distinctive logos that represent their personal brand identity across product lines. This trivia tests your knowledge about the evolution and significance of celebrity logos that have made a major impact in retail markets. Can you identify which famous person made this strategic logo decision?

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Kylie Jenner - changing from a lip design to her 'KJ' initials monogram
Rihanna - transforming her signature 'R' into the geometric Fenty logo
Kanye West - evolving from the Dropout Bear to the 'YZY' minimalist text
Beyoncé - shifting from the 'B' crown logo to the Ivy Park angular emblem