Which renowned architectural firm underwent a complete rebranding in 2015, replacing their 38-year-old logo with a minimalist wordmark designed by Pentagram to better represent their digital presence?

Test your knowledge of architectural firms and their brand identity evolution! The visual identity of architectural practices has become increasingly important in the digital age, with many established firms undergoing significant rebranding to stay relevant and communicate their design philosophy. This question focuses on a major rebranding effort that made waves in the architectural community.

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• Foster + Partners
• Zaha Hadid Architects
• Gensler
• Bjarke Ingels Group (BIG)

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