Which retailer transformed the Mexican holiday Día de los Muertos (Day of the Dead) into a major retail event, launching an annual limited collection that consistently sells out within days?

Cultural traditions have become powerful marketing tools for retail brands seeking to connect with consumers on a deeper level. Many companies have successfully incorporated cultural celebrations, rituals, and heritage elements into their branding strategies, creating memorable campaigns that resonate across generations. This trivia question explores how one major retailer transformed a cultural tradition into a retail phenomenon that significantly impacts their annual sales.

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MAC Cosmetics
Zara
Target
Urban Outfitters