Which famous CEO oversaw the launch of the 'New Coke' product in 1985, a reformulation that was pulled from shelves after just 79 days due to consumer backlash?

Even the world's most successful companies have launched products that dramatically failed in the marketplace. These product failures offer valuable lessons in market research, consumer psychology, and brand management. Test your knowledge about one of the most notorious product failures in business history that cost its company nearly $1 billion in losses.

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Roberto Goizueta
Jack Welch
Lee Iacocca
John Sculley