Which US federal agency's 2013 rebranding campaign was widely praised for improving citizen engagement and increasing digital service adoption by over 40% within its first year?

Government agencies often undertake rebranding efforts to modernize their image, improve public perception, or better communicate their mission. These initiatives can involve millions in taxpayer dollars and significantly impact public engagement with government services. Test your knowledge about notable government rebranding campaigns that made headlines for various reasons - from brilliant successes to controversial failures.

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The Internal Revenue Service (IRS)
The United States Postal Service (USPS)
The Consumer Financial Protection Bureau (CFPB)
The Transportation Security Administration (TSA)