Which religious publisher underwent a major brand repositioning in 2001, changing its name to better appeal to secular bookstores while still maintaining its Christian identity?

Throughout history, religious and philosophical institutions have carefully managed their brand positioning to communicate their values and attract followers. From ancient symbols to modern marketing strategies, these organizations have evolved their public image while maintaining core tenets. This poll tests your knowledge about an interesting case of brand repositioning in the religious publishing world that had significant impact on its market reach.

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Zondervan Publishing rebranded as Inspirio
Thomas Nelson Publishers became TNM Publishing Group
Bethany House renamed itself Reflection Books
Multnomah Bible College's publishing arm rebranded as Waterbrook Press