Which major streaming/entertainment company launched a retail innovation lab called 'The Next' that focuses on creating immersive shopping experiences for their franchise merchandise?

Many major film and television companies have established innovation labs to develop cutting-edge retail experiences for their merchandise and content. These labs experiment with everything from interactive displays to AI-powered shopping recommendations. How well do you know the retail innovation initiatives from the biggest names in entertainment? Test your knowledge of how film and TV studios are revolutionizing the way fans interact with and purchase their favorite franchises!

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Disney (through Disney Consumer Products)
Netflix (through Netflix Merchandise Studio)
Warner Bros. Discovery (through WB Retail Futures)
Amazon Prime Video (through Amazon Entertainment Lab)