Which product development strategy helped Netflix transform from a DVD rental business to a streaming giant?

The film and television industry has been revolutionized by streaming platforms, each deploying unique product development strategies to capture market share. These companies invest billions in content creation, user interface design, and recommendation algorithms to differentiate themselves. This poll tests your knowledge about a pivotal product decision that changed the trajectory of one major streaming service and influenced the entire industry.

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Creating original content starting with 'House of Cards' in 2013
Implementing a subscription-free, ad-supported tier before any competitors
Being the first to introduce offline viewing capabilities
Pioneering the weekly episode release schedule for original shows