In 2005, Rosetta Stone language learning company reportedly paid over $5 million to acquire what specific brand asset from a competitor?

In the world of language products and services, branding decisions can have enormous financial implications. From dictionary publishers to language learning apps, companies invest heavily in creating memorable, trustworthy brand identities. This poll explores a fascinating case where a single letter in a brand name represented significant market value in the language learning industry. Test your knowledge about the economics of linguistic branding!

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

The letter 'e' at the end of 'Stone' (previously 'Rosetta Ston')
The letter 's' in their domain name (changing from RosettaStone.com to RosettaStone.com)
The letter 't' in their domain name (changing from RosettaStone.com to RosettaStone.com)
The letter 'R' capitalization rights (previously unable to capitalize their first letter)