Which renowned architectural firm pioneered the use of a distinctive color as a key part of its brand identity, using it consistently across all marketing materials, publications, and even office interiors?

Test your knowledge of how architectural firms have developed unique brand identities in the competitive design marketplace. The most successful architecture firms don't just design buildings—they craft distinctive brand personas that reflect their design philosophy and approach. This question explores a famous firm's innovative branding strategy that helped elevate it to international recognition.

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Gensler, with its signature red
Foster + Partners, with its signature blue
Bjarke Ingels Group (BIG), with its signature yellow
Zaha Hadid Architects, with its signature purple