Which Broadway musical pioneered the concept of 'theatrical retail storytelling' by creating an in-theater merchandise experience that continues the show's narrative?

The performing arts industry has increasingly embraced innovative retail strategies to expand revenue streams beyond ticket sales. From merchandise that extends the show experience to sophisticated online platforms that connect fans with productions worldwide, performing arts organizations have created unique product ecosystems. Test your knowledge about how Broadway and other theatrical productions have pioneered creative retail approaches that have transformed the performing arts business model!

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The Lion King - with its innovative puppet-inspired merchandise displayed in custom savanna-themed retail spaces
Wicked - with its 'Ozdust Boutique' that organizes products by character storylines and includes experiential elements
Hamilton - with its 'Revolution Room' retail concept featuring historical context alongside merchandise
Phantom of the Opera - with its 'Music of the Night' shop designed as an extension of the opera house set