Which 1999 movie marketing campaign pioneered the use of 'found footage' viral marketing, creating a fake documentary website that many believed was real, and revolutionized how films are promoted online?

In the ever-evolving world of entertainment marketing, certain advertising campaigns have transcended mere promotion to become cultural phenomena themselves. These landmark campaigns don't just sell products—they create moments that define generations, spark conversations, and permanently alter how brands connect with consumers. Test your knowledge of one of the most revolutionary advertising strategies that blurred the lines between marketing and entertainment!

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The Blair Witch Project
The Matrix
Fight Club
The Sixth Sense