Which scientific instrument company famously rebranded their DNA sequencing technology as 'Next-Generation Sequencing (NGS)', creating an industry standard term now used universally?

In the competitive world of scientific equipment and research tools, branding plays a crucial role in establishing credibility and market presence. Some scientific companies have created innovative marketing strategies that revolutionized how their products are perceived by researchers worldwide. This poll tests your knowledge about a famous rebranding that significantly impacted the scientific community and changed how a particular tool was adopted in laboratories globally.

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Illumina
Thermo Fisher Scientific
QIAGEN
Oxford Nanopore Technologies