What percentage of Nike's total sales did the company aim to generate through direct-to-consumer channels (Nike Direct) by 2020 as part of their Consumer Direct Offense strategy?

In 2017, Nike announced a major shift in its retail strategy called 'Consumer Direct Offense' which dramatically changed how the sporting goods giant approached sales and distribution. This strategic pivot represented one of the most significant transformations in sports retail history, affecting everything from their store presence to their digital approach. Test your knowledge about this influential retail case study that has since been widely imitated across the sports industry.

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