Which Broadway marketing innovation was specifically credited with dramatically increasing ticket sales among younger audiences (under 35) beginning in 2009?

The performing arts industry has evolved its marketing and promotional strategies significantly in the digital age. From traditional playbills to immersive social media campaigns, theaters and performance venues employ various techniques to fill seats and build loyal audiences. This trivia question explores an innovative advertising approach that revolutionized Broadway ticket sales for a specific demographic. Test your knowledge of how the performing arts industry has adapted its retail strategies to reach new audiences!

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Rush tickets sold through digital lottery systems
Celebrity-hosted after-show talkbacks with streaming access
Virtual reality previews of theater productions
Theater subscription packages with flexible scheduling