Which architectural firm pioneered the concept of 'starchitecture' as a brand marketing strategy, deliberately using their high-profile projects and celebrity status to increase media coverage and client interest?

In the world of architecture, brand identity plays a crucial role in how buildings and their designers are perceived. Iconic structures become powerful brand symbols that can transform urban landscapes and cultural identities. This poll explores how architectural firms leverage brand recognition to establish their signature styles and gain competitive advantage in the industry. Test your knowledge about the strategic branding aspects that have helped shape some of the world's most recognized architectural landmarks.

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Gehry Partners, LLP (Frank Gehry's firm)
Foster + Partners (Norman Foster's firm)
Zaha Hadid Architects
Skidmore, Owings & Merrill (SOM)