Which retailer holds the Guinness World Record for the 'Largest Unboxing Event' as part of a product launch innovation strategy?

The retail world is full of innovation milestones and record-breaking achievements. Companies constantly push boundaries to create memorable shopping experiences and set new standards in the industry. This trivia question focuses on a remarkable retail innovation that broke world records and changed how consumers interact with brands. Test your knowledge about this groundbreaking retail development!

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Samsung (unboxed 1,820 Galaxy S10 smartphones simultaneously in 2019)
Apple (unboxed 1,500 iPhones at once during the iPhone X launch)
Amazon (coordinated 2,000 Prime members to unbox Echo devices simultaneously)
Microsoft (orchestrated 1,700 Surface tablets being unboxed in Times Square)