Which innovative product marketing technique resulted in the biggest single-day ticket sales increase in Broadway history during the 2010s?

The performing arts industry has undergone significant transformation through data analytics and consumer behavior tracking. Modern theaters and production companies now employ sophisticated tools to understand audience preferences, optimize ticket pricing, and enhance the overall theater experience. This poll tests your knowledge of how product marketing and consumer behavior analysis have specifically impacted Broadway productions in the digital age.

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Hamilton's digital lottery app that gamified the ticket-buying experience
Dear Evan Hansen's targeted social media campaign featuring user-generated content from fans
Wicked's dynamic pricing algorithm that adjusted ticket costs based on real-time demand
The Lion King's augmented reality playbill that unlocked exclusive backstage content