Which film is credited with creating the first major product placement bidding war when a candy company declined placement, leading to the iconic use of Reese's Pieces?

Product placement has become a sophisticated marketing strategy in film and television, evolving from simple prop usage to strategic brand integration worth millions. This revenue stream helps offset production costs while providing brands with cultural relevance and memorability. Test your knowledge about this fascinating intersection of entertainment and advertising that shapes both industries and influences consumer behavior.

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E.T. the Extra-Terrestrial (1982)
Back to the Future (1985)
The Goonies (1985)
Ghostbusters (1984)