Which retail company first launched a comprehensive clothing recycling program that pays customers store credit for returning used items of any brand, not just their own?

Sustainability initiatives are reshaping retail business models worldwide. Companies are increasingly adopting circular economy principles to reduce waste, improve brand image, and meet consumer demands for environmentally responsible products. This trivia question tests your knowledge about a pioneering retail sustainability program that has set industry benchmarks and influenced how major brands approach product lifecycle management.

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H&M (Hennes & Mauritz)
Patagonia
IKEA
Uniqlo