When negotiating his contract for the original Star Wars (1977), what unconventional deal did George Lucas make regarding merchandise rights that would later make him billions?

In the realm of pop culture merchandise, few franchises have achieved the commercial success of Star Wars. But the path to this merchandising empire wasn't obvious from the start. This trivia challenges you to uncover a pivotal moment in product licensing history that forever changed how movies and merchandise intersect. Test your knowledge about the business decision that transformed not just Star Wars, but the entire entertainment industry's approach to product licensing and retail strategy.

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He traded his director's salary for exclusive merchandising rights, which 20th Century Fox readily gave up thinking toys wouldn't sell
He insisted on receiving 25% of all Star Wars toy sales while giving up sequel rights to 20th Century Fox
He formed a joint venture with Kenner Toys before filming began, guaranteeing product placement in the film
He retained rights only to the Star Wars logo design and licensed it separately from the character merchandise