Which sports retailer launched its groundbreaking 'Pro Direct Play' feature in 2021, allowing customers to virtually test products before purchase using augmented reality?

The sporting goods industry has undergone significant transformations in recent years, particularly in how products reach consumers. E-commerce has revolutionized how fans and athletes purchase equipment, apparel, and merchandise. Test your knowledge about one major sports retailer's digital transformation that changed the industry landscape and created new standards for online shopping experiences in the athletic market.

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Nike with their Nike Fit AR platform
Adidas through their Virtual Showroom
Decathlon with their Immersive Sports Experience
Under Armour's UA TestZone feature