Which celebrity's beauty brand was revolutionary for being one of the first to launch exclusively online with 40 foundation shades, challenging industry norms and forcing competitors to expand their shade ranges?

Beyond their fame in entertainment, sports, or business, certain celebrities have fundamentally transformed retail and product branding strategies. These famous individuals didn't just lend their names to products—they created innovative business models, disrupted traditional retail approaches, and built billion-dollar empires. Test your knowledge about these celebrity retail revolutionaries who changed how products are designed, marketed, and distributed to consumers worldwide.

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Rihanna (Fenty Beauty)
Kylie Jenner (Kylie Cosmetics)
Lady Gaga (Haus Laboratories)
Jessica Alba (Honest Beauty)