Which major outdoor retailer famously changed its logo from green to blue in 2011 to better reflect its commitment to water conservation and aquatic ecosystem protection?

Brand colors are carefully chosen to evoke specific emotions and associations. In the natural products industry, color choices often reflect connections to the environment, sustainability, and organic origins. This poll tests your knowledge about a major rebranding in the natural products sector that made waves for its bold color choice - one that broke traditional industry norms while still maintaining its environmental ethos.

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• REI (Recreational Equipment, Inc.)
• Patagonia
• The North Face
• Columbia Sportswear

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