Which retail giant was among the first to extensively use geographic information systems (GIS) for strategic store placement, famously developing a 'saturation strategy' based on location analytics?

In the retail world, understanding geographic patterns of consumer behavior has become crucial for success. Location intelligence tools help retailers analyze spatial data to make strategic decisions about store placement, inventory management, and targeted marketing campaigns. This trivia question explores which major retailer was among the first to extensively utilize geographic information systems (GIS) to gain competitive advantage in their expansion strategy.

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