Which omnichannel strategy did major music retailer HMV implement in 2010 to combat declining physical sales?

The music retail industry has undergone massive changes in how consumers discover, purchase, and experience music. From vinyl shops to streaming platforms, the customer journey has evolved dramatically. This trivia question focuses on a pivotal omnichannel innovation that changed how traditional music retailers adapted to the digital era. Test your knowledge about how physical music stores found ways to remain relevant in an increasingly digital marketplace.

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