Which literary franchise pioneered the coordinated global 'midnight release party' marketing strategy that revolutionized book retail events and created a template now used for major product launches?

The publishing industry has evolved beyond traditional books, with major literary franchises becoming retail empires. Publishers and authors now strategically plan merchandise launches alongside book releases to maximize fan engagement and revenue streams. This poll tests your knowledge about a groundbreaking product launch strategy that transformed how literary works are marketed to audiences worldwide.

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Harry Potter series (beginning with 'Harry Potter and the Goblet of Fire' in 2000)
The Lord of the Rings trilogy (with 'The Fellowship of the Ring' in 2001)
Twilight series (starting with the second book 'New Moon' in 2006)
The Hunger Games trilogy (with the release of the first book in 2008)