Which pharmaceutical company first pioneered direct-to-consumer (DTC) advertising for prescription drugs on television in the United States?

Medical marketing has evolved dramatically over the decades, with some pharmaceutical advertising campaigns becoming landmark moments in healthcare communication. This question tests your knowledge of a revolutionary marketing strategy that changed how pharmaceutical companies interact with patients and healthcare providers. Think about major shifts in medical marketing approaches and how they've shaped patient awareness and treatment accessibility.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Pfizer with Viagra (sildenafil)
Eli Lilly with Prozac (fluoxetine)
Schering-Plough with Claritin (loratadine)
GlaxoSmithKline with Paxil (paroxetine)