Which major retailer first launched an AR feature in their mobile app that allowed customers to visualize furniture in their homes before purchasing?

Augmented Reality (AR) has revolutionized how retailers engage with customers, creating immersive shopping experiences that bridge the gap between digital and physical retail. From virtual try-ons to interactive product demonstrations, AR is reshaping consumer expectations and driving conversion rates. Test your knowledge about this transformative technology that's changing the face of retail and creating new competitive advantages in an increasingly digital marketplace.

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IKEA
Amazon
Wayfair
Target