Which famous author launched a short-lived chain of branded bookstores in the early 2000s that closed within 18 months, losing over $6 million?

The publishing industry has seen many ambitious retail ventures by major literary figures and brands. Some were revolutionary, while others failed spectacularly. This trivia question explores a notable retail failure in the literary world that made headlines and taught valuable lessons about brand extension and retail strategy in the arts and literature space.

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