Which celebrity's beauty brand broke e-commerce records by selling $100 million worth of products within the first 40 days of its launch?

Many celebrities have ventured beyond their original fame into product entrepreneurship, creating some of retail's most interesting brand stories. This trivia tests your knowledge about famous people who have launched their own product lines, some becoming retail empires. How well do you know the intersection of celebrity and product development?

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• Kylie Jenner (Kylie Cosmetics)
• Rihanna (Fenty Beauty)
• Lady Gaga (Haus Laboratories)
• Selena Gomez (Rare Beauty)

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