Which retail brand pioneered the 'story-driven product integration' technique in 2008 that transformed how products are featured in movies, leading to a 300% increase in similar placements?

Product placement in entertainment has evolved dramatically, creating some of the most iconic brand moments in pop culture. From subtle appearances to major plot points, brands have found innovative ways to integrate themselves into our favorite movies, shows, and music. This poll tests your knowledge about a groundbreaking retail experiential marketing technique that changed how products appear in entertainment forever.

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Apple with its MacBooks in 'Sex and the City' movie
Ray-Ban with 'Men in Black' custom frames
IKEA with '(500) Days of Summer' apartment furnishing collaboration
Nike with its self-lacing shoes in 'Back to the Future II'