Which sports brand first introduced the concept of 'Interactive Fit Zones' in retail stores, allowing customers to test products in simulated sports environments before purchase?

The sports retail landscape has evolved dramatically over the last decade, with brands constantly innovating to capture market share and consumer attention. From immersive in-store experiences to cutting-edge technology integration, sports retailers have pioneered retail strategies that have transformed the shopping experience. Test your knowledge about a landmark retail strategy that changed the game in sports merchandising!

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Nike, with their Nike Town concept in 1990
Adidas, with their Performance Stores in 2002
Under Armour, with their Brand House concept in 2013
Puma, with their Forever Faster stores in 2017