Which marketing innovation did the World Wildlife Fund (WWF) pioneer that allowed supporters to 'adopt' endangered animals through blockchain-verified digital certificates?

In the competitive landscape of wildlife conservation organizations, innovative marketing strategies can make all the difference in fundraising success and public engagement. This trivia question explores a groundbreaking approach that revolutionized how one major conservation group connects supporters with endangered species. Test your knowledge of how digital marketing innovation is helping save wildlife!

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Non-Fungible Tokens (NFTs) representing specific endangered animals tracked in their natural habitat
Augmented Reality (AR) adoption certificates showing animals in your home environment
DNA-verified adoption certificates with genetic samples from the actual animal
Social media profile frames that donate a percentage of ad revenue to specific animals