Which major retailer spent $100 million on a logo redesign in 2009, only to revert back to their original logo after just one week due to overwhelming customer backlash?

Behind every successful brand stands a carefully crafted logo that communicates values, creates recognition, and builds trust. But how well do you know the strategic decisions behind major logo redesigns that impacted market perception and business performance? This trivia question explores a fascinating case of logo evolution that had significant business implications. Test your knowledge of branding strategy in the retail sector!

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