Which retailer first introduced the revolutionary concept of 'self-service shopping' in 1916, allowing customers to select their own merchandise without clerk assistance?

Before the 20th century, shopping was a completely different experience. The retail landscape was transformed by visionary entrepreneurs who pioneered revolutionary concepts that we take for granted today. Test your knowledge about a groundbreaking retail innovation that fundamentally changed how people shop and influenced the development of modern consumer culture and marketing strategies.

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• Piggly Wiggly (founded by Clarence Saunders)
• Woolworth's (founded by Frank Winfield Woolworth)
• A&P (Great Atlantic & Pacific Tea Company)
• Macy's (founded by Rowland Hussey Macy)

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