Which fast food chain's loyalty program sparked a pop culture phenomenon in 2022-2023 with collectible cups that resold for hundreds of dollars online and caused traffic jams at drive-thrus?

Loyalty programs have become essential marketing tools for brands to connect with customers, but some have transcended mere point collection to become cultural phenomena themselves. From exclusive merchandise to members-only events, these programs have influenced consumer behavior and sparked trends across social media. Test your knowledge about one legendary loyalty program that changed how fans interact with their favorite brand and inspired countless imitators.

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McDonald's Rewards with limited-edition Adult Happy Meal collectibles
Starbucks Rewards with color-changing holiday cups
Taco Bell Rewards with exclusive PlayStation controller holders
Stanley Quencher x Starbucks collaboration cups through Starbucks Rewards