Which mythological figure has been most effectively used as a brand identity in the specialty coffee retail segment, creating a distinctive market position?

In today's retail landscape, mythology and folklore have become powerful tools for brand identity and market segmentation. Ancient stories connect with consumers on a cultural level, creating emotional bonds with products and services. This trivia tests your knowledge about how mythological elements have been incorporated into modern retail strategies to establish unique brand identities that resonate across different market segments.

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Siren (as used by Starbucks)
Minotaur (as used by Dutch Bros Coffee)
Phoenix (as used by Peet's Coffee)
Griffin (as used by Costa Coffee)