Which U.S. federal agency underwent a comprehensive rebranding in 2010 that included a new logo, website redesign, and communication strategy specifically to combat public perception of being outdated and bureaucratic?

Government agencies have increasingly recognized the importance of brand identity in public engagement. While traditionally focused solely on authority and formality, modern government branding often incorporates elements of accessibility, transparency, and citizen-centric design. This evolution reflects changing expectations about the relationship between governments and citizens, with successful rebranding efforts leading to increased public trust and participation. Test your knowledge about a landmark government rebranding initiative that changed public perception!

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The U.S. Postal Service (USPS)
The Transportation Security Administration (TSA)
The Internal Revenue Service (IRS)
The U.S. Census Bureau