Which pharmaceutical product was the first to launch a major television direct-to-consumer advertising campaign in the United States after the 1997 FDA regulation changes?

In the world of medical product marketing, direct-to-consumer advertising revolutionized how pharmaceutical companies connect with patients. Before this shift, pharmaceutical marketing targeted only healthcare providers. The FDA's 1997 guidance allowed broadcast ads to mention both a drug's name and its purpose, leading to a boom in TV pharmaceutical advertising. Test your knowledge about this pivotal moment in medical product marketing history!

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Claritin (loratadine) for allergies by Schering-Plough
Prozac (fluoxetine) for depression by Eli Lilly
Lipitor (atorvastatin) for cholesterol by Pfizer
Viagra (sildenafil) for erectile dysfunction by Pfizer