Which major pop culture franchise pioneered the first widely successful VR retail experience that allowed fans to virtually 'visit' film locations and purchase exclusive merchandise?

Virtual Reality has transformed how fans engage with pop culture merchandise and collectibles. From virtual try-ons of celebrity fashion lines to immersive shopping experiences in recreated movie sets, VR is changing how we connect with our favorite entertainment franchises. Test your knowledge about this intersection of pop culture retail and cutting-edge technology that's reshaping fan experiences worldwide.

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Star Wars: Galaxy's Edge VR Experience (2018)
Harry Potter: Wizarding World Virtual Shop (2019)
Marvel's Avengers Campus Digital Marketplace (2020)
Game of Thrones: Westeros Virtual Bazaar (2017)