Which groundbreaking music album release in 2013 revolutionized brand storytelling in the industry by launching with zero traditional marketing, relying entirely on a surprise digital drop?

In the competitive music industry, brand storytelling has become essential for artists and labels to connect with audiences on a deeper level. Beyond catchy tunes, successful musicians create narratives that resonate with fans and build lasting loyalty. This poll tests your knowledge about a revolutionary brand storytelling campaign that changed how artists market themselves and their music.

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• Beyoncé's self-titled visual album 'Beyoncé'
• Daft Punk's 'Random Access Memories'
• Jay-Z's 'Magna Carta Holy Grail'
• Kanye West's 'Yeezus'

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