Which revolutionary pricing model was first introduced by Novartis for its CAR-T therapy Kymriah, setting a precedent for high-cost treatments in the pharmaceutical industry?

In the pharmaceutical industry, pricing strategies can significantly impact medication accessibility and company profits. One groundbreaking pricing model introduced in recent years has transformed how certain life-saving medications are marketed. Test your knowledge about innovative pharmaceutical pricing approaches that have made headlines in the medical product landscape.

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Outcome-based pricing (payment only if the treatment works)
Subscription model (fixed annual fee for unlimited access)
Dynamic pricing (costs adjust based on patient income)
Installment pricing (treatment cost spread over 10 years)