Which retailer introduced the first modern, points-based loyalty program in 1981 that became the model for countless other programs across industries?

Test your knowledge about the history and evolution of customer loyalty programs in retail! These programs have revolutionized how businesses engage with customers, creating lasting relationships and valuable data streams. From punch cards to sophisticated mobile apps, loyalty programs have become a cornerstone of modern retail strategy. See if you can identify which major retailer pioneered one of the most influential loyalty programs in business history.

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American Airlines (AAdvantage)
Starbucks (Starbucks Rewards)
Sears (Shop Your Way)
Safeway (Club Card)