Which Broadway theater organization pioneered the first comprehensive digital loyalty program that allowed patrons to earn points for social media engagement and reviews, not just ticket purchases?

The performing arts industry has evolved significantly in the digital age, with theaters and production companies implementing innovative loyalty programs to enhance audience engagement and boost repeat attendance. These programs range from simple point-based systems to sophisticated digital platforms that offer exclusive experiences. Test your knowledge about a groundbreaking loyalty program that changed how Broadway engages with its audience!

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• Roundabout Theatre Company's 'Curtain Call Club'
• The Shubert Organization's 'Broadway Fan Rewards'
• Lincoln Center Theater's 'Stage Pass'
• Nederlander Organization's 'Broadway Circle'

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