Which innovative product launch strategy did Warner Bros. use in 2021 that dramatically changed how new films were released to consumers?

The film and television industry has undergone massive changes in how content is distributed and consumed. Streaming platforms have fundamentally altered traditional retail models, creating new approaches to product launches, customer insights, and recommendation systems. Test your knowledge about how major studios and streaming services have innovated their product strategies in recent years!

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Same-day streaming and theatrical releases on HBO Max for their entire 2021 film slate
Implementing blockchain technology to allow consumers to purchase and trade digital ownership of new releases
Launching a subscription box service delivering movie-themed merchandise timed with each major theatrical release
Creating theater-exclusive extended editions with additional footage not available on streaming platforms