Which retail giant partnered with NASA in 2022 to create the first nationwide 'Night Sky Shopping Festival' featuring augmented reality star-gazing experiences in their stores?

The astronomy industry has created unique retail partnerships and customer experiences that blend science with commerce. From observatory gift shops to space-themed shopping festivals, astronomy retail has evolved into a specialized market segment. This poll explores a fascinating case study of how one major astronomy brand revolutionized the retail landscape with an innovative partnership. Test your knowledge about this groundbreaking retail collaboration that changed how consumers interact with astronomical products.

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Target, with their 'Bullseye in the Stars' campaign that allowed customers to shop while viewing constellations through AR overlays
Walmart, with their 'Universe at Your Doorstep' program that featured telescopes testing stations in 500 locations
Best Buy, with their 'Tech the Stars' initiative that connected smart home devices to celestial tracking
Amazon, with their 'Prime Celestial' membership that offered exclusive access to NASA's image database for home decor