Which luxury fashion brand created custom costumes for the 2019 Broadway revival of 'Chicago' and launched a limited-edition merchandise collection inspired by the production?

Broadway shows and theater productions have increasingly relied on strategic brand collaborations to enhance visibility and secure funding. These partnerships often blend artistic vision with commercial interests, creating unique promotional opportunities for both parties. Test your knowledge about some of the most innovative brand collaborations that have shaped modern performing arts marketing strategies and revolutionized how theatrical productions engage with audiences and sponsors.

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